There are some tricks to manipulate the mind of the consumers

The whole idea of the marketing and sales is to play with the psychology of the consumers. In any campaign, efforts should be made it make it so influential that the decision making of the customer is totally in the favor of the company.

There are some tricks to manipulate the mind of the consumers, which can be utilized by not only ordinary sales person, but can be used by larger firms. Although they are used unknowingly, there is no set list.

Mutual exchanging is the first and powerful trick. The company can start with giving something for free to the customer. He will take it for the first time, but from next time he will feel obliged and will try to return the favor. Offering the product for free initially can do this. And if the customer is satisfied with the product, he will buy it for himself from next time. Some salespersons get confused with this principle. For example, it is ineffective and wrong according to this principle, to quote ‘Spend over $25 and get a free t-shirt’. The offer is not free; the customer has to spend something to get the free product. The product being given should be totally free without any condition to be fulfilled. For example, the line ‘Get the latest lipstick shade absolutely free’ will do the trick. If the shade is really good, they will buy it the next time and might even think of buying other shades of lipstick.

The next trick is to present something as of high value, but the company should incur only small or no amount in producing it, like information. It can tempt the customer by saying that the information provided to them is a big time secret and is not known to anyone at all. But some mess it up, by saying that they are providing very valuable information, but it turns out to be another advertisement.

Another example is giving out free sample to the targeted customers. Again the mistake made here is that companies distribute samples of poor quality or rejected products. This certainly lowers the customers liking towards the product and he will assume that’s the way the product is actually and won’t go ahead to buy it.

Use words, which initiate immediate action, like ‘Limited time offer’, ‘Offer ending soon’, and ‘Offer till stocks lasts’ are really motivating. The customer gets the impression that the offer will end really soon as the products are limited edition and he should go out and buy it at the very first chance. This works well specially with customers who have an interest in collecting antiques, collectibles and anything which are not easily available.

Tricking the customer in making a commitment is another next good method to increase sales. The trick is to make the customer to take small steps toward the goal, without realizing about it. Like when the customer requests for some information, provide them with the relevant information for free and make them fill a form and take contact information from them. This is like committing to get offers and information about products in future. Do not advertise in this step. In the next step advertisements about products and services can be sent to the customer to the address provided by them. Conducting surveys is another example.

Lottery is another good method. When a person buys a lottery ticket, he fills his address on the ticket. This information can be used to contact the customer in future. In the above practices it’s very vital to not to advertise in the first step. Only after getting the customer contact information, should promotional mails be mailed to him. Long advertisements that are featured in the newspaper are a small twist to this trick. If the customer invests time to read the whole advertisement, he has committed and will surely respond to the ad.

READ MORE - There are some tricks to manipulate the mind of the consumers

DropShip Wholesale

DropShip Wholesale - 7 Secrets to Holiday DropShipping Success - Start your holiday dropshipping on the right foot with these 7 helpful tips that will make business easier for you and give your customers a shopping experience that will have them coming back for more. 

Tip #1: Find out what the final date is to get items ordered for them to be shipped in time for the holidays. Post this information on your website, as well as emailing it to your customers. This saves you the headache of dealing with customers who order for the holidays that gifts did not arrive in time. 

Tip #2: Offer customers a reason to do all or most of their holiday shopping with you. Hint: they can avoid the dreaded holiday crowds by having their items shipped right to their door. A second reason would be that by doing all their online shopping with you they can save on shipping by combining it all into one box. 

Tip #3: Offer specialty "Gift" packages of a collection of your items and give customers a discount. Many dropship companies offer these gift "baskets" or "kits" around the holidays anyway. Just be sure to "feature" them in a prominent spot on your home page and in your newsletter. These give the impression to gift recievers of a "wrapped" feeling making it feel more like a gift than a box full of products. 

Tip #4: Find out if the dropshipping company offers gift wrapping and if they do offer it to your customers. Some people love this because they have packages shipped to distant friends and relatives that won't be able to make it to family gatherings for the holidays. 

Tip #5: Give your customers a holiday "gift" certificate of 10% or more off of orders over a certain price amount that are made by a specifed date. For example, for orders made before the date that ordes must be made for them to be shipped in time for the holidays. Another popular one is to offer free shipping on orders over a certain amount. The holidays are the season for giving, and when you give your customers a "gift" certificate they feel like you have the holiday spirit. 

Tip #6: Use holiday graphics on your website, order, and product pages. This gives your pages a cozy holiday feel and gets customers in the "mood" for holiday shopping when they visit your site. 

Tip #7: Follow up with your customers after the holidays are over to make sure they got what they ordered in the righe sizes/colors, etc. Make it easy for your customers to exchange items for the right sizes if they need to. This is just good customer service, but can be hard to find online. make it easy for your customers and they will come back. 

Following these tips can help make your customers more satisfied with their experience when buying from you. Good customer service is the key to repeat orders. Happy Holidays!

READ MORE - DropShip Wholesale

7 Secrets to Dropship Success

Dropship Wholesale; 7 Secrets to Dropship Success - Dropshipping offers a the little guy the opportunity to get ahead on the internet by offering top products, even name brand products without having to invest thousands of dollars of inventory, shipping products, or manufacturing. 

Deopshipping is the opportunity for a home based business, using the internet and even ebay.com, this article will give you 7 basic steps to finding dropship and wholesale sources and starting your own home dropship business from the internet. 

1. Step 1, finding your niche. 

You've probably heard of this phrase if you've studied internet marketing at all. A niche is a specialty or subject that you will focus on when deciding what products to offer your customers. 

Choose something you know alot about as you may have a better idea of the pricing and value of products that you are familiar with. You may also know what your customers are willing to pay for products and what the customers look for in different products. 

2. Find Dropship suppliers. 

This may take some time and research on your own. If you're very luchk you may find a local wholesale supplier willing to dropship products for you to your customers. Another choice is to consult a dropship wholesale directory like the one at: http://www.freewebsuccess.info/dropship-wholesale to find the type of products you want to offer within your niche. 

3. List items on Ebay.com. 

This is an important shep even if you want to sell items via a website only. Because ebay.com is a great place to find out what the demand for a product is and how high a price customers are willing to pay for an item. 

You could use ebay.com to sell products monthly as well and email customers about your website should you choose to build one. 

4. Build your e-commerce website. 

If you need help with this you may want to learn html on your own rather than hire a webmaster for thousands of dollars. There are plenty of free information websites that will teach you about html. Just google html. 

5. Build a list of contacts/customers. 

The real value of a customer can be drasticially if they become a repeat customer. Think about it, the most expensive part of your business will be getting new customers, so you might as well get as much value out of each one as possible. 

You do this by getting the customer to subscribe to your newsletter, or to give you their email address so you can tell them about new produts or specials. Offering them something of value for free many times will convince them to subscribe. 

6. Upsell your contacts. 

This is easy, use the list of customers you have gathered to offer specials, deals, or inform them of new products. Or simply send them tips and information about the niche you have chosen. 

7. Expand your product base. 

If you add new products to your items customers are more likely to return to the website to see a new item. Especially if it's a hot new item just coming out on the market, so keep your eyes open for new product development within your niche.

READ MORE - 7 Secrets to Dropship Success

Drop Shippers Can Make a Fortune on Ebay

Drop Shippers Can Make a Fortune on Ebay  - Drop shipping has become the latest craze in business and is helping to drive the latest surge of new websites being created today. Drop shippers are creating multiple websites selling numerous product lines and making a fortune in the process. Just type any product you can think of into a search engine and just look at how many pages of websites come up-and most of them are drop shipping companies selling their wares! 

Drop Shipping Benefits 

The reason why drop shipping has become so popular and exploded so suddenly is that it is simply the most efficient way to sell retail goods. People surfing the web find a site selling a product they want and then make a purchase. The website owner (drop shipper) then passes that order along to their wholesaler along with payment and shipping costs. 

From there, the wholesaler processes the order, packages the product with the website owner's business name on the packaging, and ships it directly to the customer. The website owner bought the product at wholesale price and then sold it to the customer for whatever price they thought they could charge, and profited from the difference. It really is pure genius! 

But, there is more to this than you think and the beauty of drop shipping gets even better! First of all, there is virtually no overhead because there is no store to operate (or employees to pay!) or any inventory to maintain. Stores like Wal-Mart may get better wholesale prices because they buy in such large quantities, but they still do not make as much profit on each item as a drop shipper due to the costs of operating their stores. 

Drop Shipping with Ebay 

Although websites are definitely cheaper to create and operate than a conventional retail store, they still can require a fairly sizeable investment of time and money. Between paying for servers and either creating or paying for content, websites can definitely eat up some time and money. But, this is where Ebay comes in. 

For a small fee, you can post your wares on Ebay and benefit from the millions and millions of people who surf the site every year. This way, you never have to worry about maintaining any website and you can start selling products within a day or two. 

Due to the incredible traffic on Ebay, it is definitely possible to make a fortune by drop shipping from the site. If you just think of the Ebay fee as a business expense, there really is no downside to the arrangement and it can definitely be more profitable than operating your own site and worrying about getting people to visit your site. 

While some people may not like the idea of depending upon Ebay for their business, the fact remains that drop shippers can substantially benefit from the partnership. Due to the incredibly low operational costs of drop shipping, the Ebay fee is a very small price to pay for the convenience and high traffic offered by the site. If you are thinking about going into drop shipping but are not crazy about the idea of creating and operating your own website, consider posting from Ebay because the benefits far outweigh the small fee charged by the site.

READ MORE - Drop Shippers Can Make a Fortune on Ebay

Drive Yourself to More eBay Auction Money

Drive Yourself to More eBay Auction Money - Big ticket items are increasingly popular on eBay. 

Cars are probably one of the best examples of this. 

In fact, eBay is the largest dealer of used cars in the USA. And eBay's car sales in the UK is also growing significantly. Every 16 seconds, a car is sold on eBay! 

If you're an eBay seller, here's an idea you might like to consider to make extra cash. 

The vast majority of car dealers don't use eBay. They advertise in the press, usually locally, and their customers likewise usually live within reach of the car dealer. 

What eBay Motors has successfully proved is that people will bid on cars from owners hundreds or even thousands of miles away. 

Why not take your eBay selling expertise, and offer your services to car dealers in your area? 

You know how to create auctions, take and upload photos, and manage auctions. The dealers have vehicles which are getting a tiny fraction of the exposure which eBay could offer. 

You might decide to offer this to dealers on a no-cost basis. In other words, you bear the cost of eBay's listing and selling fees. The benefit here is that there is no reason why the dealer shouldn't give you the go-ahead. They could get a sale without cost to them and no extra effort on their behalf. That's what I call a no-brainer! 

Alternatively, you could pass on the fees to the dealer on the basis that they would be spending money anyway on press advertising. 

The other commercial arrangements are simple. You could work on a commission, where you get a percentage of the sale price. Or you could agree a price which the dealer will accept for the sale of the car, and anything you can get above that price is your profit. This would work particularly well if the dealer has had a vehicle for some time, and has no interest in it. 

The best types of cars to sell on eBay are those that are unusual for one reason or another. It might be vintage or classic vehicles, sports cars or high value models. You're best to avoid what might be termed "normal" cars. It also depends on the kind of dealers you have in your area. 

One of the major potential problems is easily handled. You can't expect the dealer to cease trying to sell a vehicle which you have on eBay auction. In every auction you run for a car, you state that the vehicle is also on sale in other ways, and that you reserve the right to withdraw it before the end of the auction period. You will see such statements on many eBay car auctions. 

This idea doesn't have to be limited to cars. There are big ticket item opportunities in several categories. You're looking for retail outlets which tend to concentrate on local advertising and local trade. Examples of this would be jewelers, antique traders and real estate operations. 

With big ticket items, just one or two sales per week could make a significant difference to you. 

Worth thinking about!

READ MORE - Drive Yourself to More eBay Auction Money